Foil case study: Monmouthshire Council

June 2010

Monmouthshire Council wanted to increase participation in foil container recycling. It used the Aerofoil template artwork to produce a leaflet for users of the Council's 'Meals on Wheels' service. This leaflet encouraged residents to add foil containers to their purple recycling bag, and was delivered to each resident using the service by the Social Services team.

To launch the programme a photocall was held at a resident's house and the press release template was used to produce a press release for the local media and recycling press.

LeafletView larger image

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Programme funded by Unilever, British Aerosol Manufacturers' Association (BAMA) and foil container manufacturers Coppice Alupack, Nicholl Food Packaging and Jena. Partner information

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